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Tuesday, April 7, 2015

HashSnap, a New Snapchat-Esque Dating App That Lets Users "Be Themselves"

Posted By on Tue, Apr 7, 2015 at 3:00 PM

An example of a HashSnap theme - HASHSNAP
  • HashSnap
  • An example of a HashSnap theme

We as a society are collectively obsessed with instantaneousness. We would rather spend $7 on an Uber than wait 15 minutes for a $2 bus ride, we would rather upload pictures of our days on Instagram than post statuses about them on Facebook (it’s called Instagram for a reason), and we would rather be able to swipe through pictures of single people on our iPhones than go out and actually meet them in person.

The new dating app HashSnap caters to our need for instant gratification. Basically a cross between Snapchat and Tinder, HashSnap works like this: Every day there’s a new theme, such as "Me and My Ride,” “First Thing in the Morning,” or "My Favorite Undies." (We were actually a little concerned about that last theme.) Users can take and upload pictures for each theme using the app’s camera, much like Snapchat.

Launched in Israel 8 months ago and based in San Francisco, HashSnap aims to allow its users to express themselves through pictures.

“We sat down and thought of how we can portray peoples' personalities through photos, and how we can make it live, and that’s how we came up with HashSnap,” said Dori Yona, one of Hashsnap’s three founders.

Users can’t upload existing pictures — they can only post pictures they take through the app specifically for the theme. Like Tinder, each person has a profile — listing their name, age, location and number of “snaps” they have taken — and can filter who they see on the app by selecting the gender, age, and location of users whose snaps they’d like to see. Each user will only see the snaps uploaded by people who fall within their set preferences.

The more snaps someone uploads, the bigger chance they have of matching with someone. When a user sees a snap they like, they can check out the profile of the person who posted it and “like” them. If the person likes them back, they can have a conversation through the app.

Yona believes that one problem with Tinder, OkCupid and similar services is that “they all take the same five to seven photos from Facebook profiles."

“The thing about Facebook photos is they don’t really show personality," Yona said. "Some profile pictures are old, they’re outdated, they haven’t updated it in 5 years.”

With HashSnap, however, “the daily theme gives people the legitimacy to be who they really are, show their daily life,” said Yona. “That’s why we’re so different. [HashSnap] is the first platform of its kind based on uniqueness and who you really are.”

Another way in which HashSnap differs from Tinder is that sometimes older Tinder conversations will get buried under new matches, but each time a user’s matches uploads a new snap on HashSnap, the user will get it as a direct message, as if they got a personal snap.

“Uploading snaps is a good way to break the ice,” said Yona.

HashSnap plans to update the app soon so that users can also add videos to each theme, because people "can learn so much from a video," Yona said. "You can hear [your date's] tone, see [your date's] body language. Seeing a video [of your date] before meeting for coffee could save you an awkward date."

Check out HashSnap here. Also, they're hiring


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Jessica Nemire

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