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Tuesday, March 17, 2015

A Matchmaking Service is Using Facial Recognition Technology to Help People Find Dates

Posted By on Tue, Mar 17, 2015 at 3:45 PM

Futuristic, like aliens. - PARIS
  • Paris
  • Futuristic, like aliens.


Remember way back when online dating was this new, futuristic concept? 

Although not an online dating app, the matchmaking service Three Day Rule has taken the technology-meets-dating game to a whole new level — they’ve been using facial recognition technology to help their users find dates. How’s that for futuristic?

Matchmakers at Three Day Rule have their clients send them pictures of people whom they find attractive — friends, celebrities, etc. The matchmakers then run the pictures through the service’s database (a group of 30,000 singles in the area).

The technology pulls out people from the database who have similar facial structures as the people in the pictures submitted by the client, and the matchmakers look through the profiles of each potential match to see if their interests and hobbies are compatible with those of the client’s.

Although the technology is similar to what Facebook uses to automatically tag photos of your friends when you upload them, Three Day Rule is currently the only company using it for matchmaking.

Talia Goldstein, the CEO and founder of Three Day Rule, said that seeing the matches the technology produces has been "eye-opening" for a lot of their clients, because it made them realize what their "type" is, or even that they have one.

"Most people have a type," says Goldstein. "They don’t think they do, but they do.'

Started in Los Angeles in 2011 and launched in San Francisco in May 2014, Three Day Rule was named after the traditional “three day rule,” or how long it’s apparently okay to wait before calling someone, although Goldstein thinks “all rules are out the window these days.”

“My biggest piece of [dating] advice is just to open your mind and be proactive,” she says.

So. Using facial recognition technology to find dates. What will they think of next?
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Jessica Nemire

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