Mom and pop shops have their place, but cut the crap; everybody secretly loves the cheap, simple, comforting experience of going to Target. As a kid from the 'burbs, I remember calling friends on lazy summer mornings, asking if they wanted to meet at Target, as if it were an enormous clubhouse with an odd red and white color scheme. As a kid in college, Target is a gift, a place where the $15 dollars I could have spent on one meal at Super Duper Burger will provide snackage for most of the week. When the Target on Masonic (at Geary) had its grand opening last year, cheery USF students flocked to that thing like moths to a flame. "The Target's open, the Target's open!"