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Tuesday, October 7, 2014

"The Anti-Tinder": The Dating Ring Launches New App

Posted By on Tue, Oct 7, 2014 at 10:10 AM

click to enlarge COURTNEY CARMODY
A few weeks ago, we told you about the survey conducted by Tinder’s cousin Clover which showed that 34 percent of San Franciscans who use the app are hoping to casually date, while only 24 percent are looking for a committed relationship. Since the San Francisco dating scene is largely based around dating apps and sites these days, those looking to hook up have a plethora of different electronic platforms to choose from in which “dating” is a euphemism for “scrolling through pictures of different people to see which one you want to ask to come over at 2 a.m.”

But what about those who are looking for a serious relationship and aren’t meeting the right people at bars or through friends? Sure, that’s apparently what OkCupid is for, but OkCupid is also notorious for attracting weirdos.

This week, matchmaking company The Dating Ring debuted its app in New York, where the company originally started a year and a half ago, and in San Francisco, where it expanded to last spring.

When users log in to The Dating Ring through its website, they are asked to fill out a questionnaire with their interests and the demographic they’re looking for. The new app is different in that it will connect to each user’s Facebook profile in order to provide photos, but will also incorporate the answers given on the questionnaires so that users know more about their potential matches than just what they look like.

“It’s a really big change for Dating Ring,” said Dating Ring executive matchmaker and California regional coordinator Courteney Kay. “With the Dating Ring website, users couldn’t go on there and see your profile. Mainly we had your questionnaire, photo and basic demographic so we could match you with other users, but nobody else could see it.”

With the app, Dating Ring matchmakers will be looking at the matches that are generated through the app and approving each one before contacting the user about the match. Once users indicate they are interested in a potential match, the matchmaker will connect the pair to a private messaging system where they can chat with each other. If users get matched with someone they aren’t interested in, they can state why on the app, which will then be entered into an algorithm that the matchmaker will use to match the user up with other potential dates in the future.

“We believe human beings need to have some sort of touch and experience to guarantee that each match is one you feel comfortable about, and that’s where the matchmaker comes in,” said Kay.

Unlike Tinder, Dating Ring users don’t type up a profile. Instead, all of the information featured is from what they enter on the Dating Ring questionnaire.

“The Dating Ring is in it to help people create potential relationships, to actually go out and date people,” said Kay. “We’re kind of like the anti-Tinder. We want people to actually learn more about a person. You really have nothing to go on based only on photos. We understand that photos and looks are a part of the dating process, but there is so much more that goes into compatibility.”

Intrigued? Check out the app here. The Dating Ring is also hosting a launch party for the app (with free candy) on Wednesday, Oct. 15 from 8 p.m. to midnight at Oddjob Bar in the Mission. It’s free, so if you’re interested, just make sure to RSVP.
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Jessica Nemire


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