SF Weekly
Close

Don't Wash Your Levi's, Says Jean Company CEO Chip Bergh

Mollie McWilliams May 22, 2014 12:00 PM

YouTube/Levi's

This may be the weirdest fashion tip of all time.

San Francisco's Levi Strauss & Co.'s CEO says don't wash your jeans. That's right, don't wash them, and better yet, when they're getting a little stinky, just throw them in the freezer! Apparently the cold kills the bacteria*.