Actor and director Diego Luna's first introduction to Cesar Chavez was seeing the union activist's funeral on T.V. The 13-year-old Luna was impressed by all the people walking with his body and that Chavez was being buried in a wooden box. Then while working in California, Luna started seeing Chavez's image on murals and his name on streets and got curious about what Chavez had done. When Luna's son was born in Los Angeles, that really made him want to tell the story of Chavez, a Mexican American born in Arizona. Luna says he remembers when he got to be 9 or 10, noticing the income inequality in Mexico and struggling to make sense of things.