After three years of working in the segment production unit of the PBS series NewsHour, Steve Goldbloom gained access to editing rooms where he observed formulaic cutting and pasting of b-roll, walk-and-talks, and tailor-made soundbites. The artificiality of news segments along with the veneered, humorless environment of production sets, was hilarious to Goldbloom.
When Goldbloom discovered the humor of the newsroom he metamorphosed into the key holder to satirical gold -- and he just couldn't let it go.
"I have an affinity for the ridiculous," Goldbloom says. "From working at a very serious show... I always thought it would be funny to lampoon."
Over the summer of 2013, Goldbloom was in fact provided the opportunity to take a crack at PBS programming, specifically the flagship show, NewsHour. Goldbloom, along with longtime friend Noah Pink, co-created Everything But the News, a PBS Digital Studios and ITVS co-production that debuted Feb. 12 on PBS.org.