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Friday, August 3, 2012

The Bold Italic Pops Up at Voyager, Cuteness Abounds

Posted By on Fri, Aug 3, 2012 at 11:20 AM

ERIN CONGER
  • Erin Conger
Local online magazine The Bold Italic has always aimed to be more than just another news source. The publication was designed by the Embarcadero's idea machine, IDEO, which prides itself on innovative reconstruction of just about anything, be it journalism, surgical instruments, or interior design. The Bold Italic publishes a feature story about an element of San Francisco culture daily, accompanied by a series of photographs or illustrations and laid out as artistically as it might be on a printed page, rather than the stripped-down style of most blogs.

Lately, the site has made more and more forays into the analog world, sponsoring twee formal dances and releasing a quarterly print magazine. It's latest IRL adventure is a pop-up shop at Voyager in the Mission, where it will sell products culled from its stories and its "Bold Locals," the site's network of crafty contributors.

ERIN CONGER
  • Erin Conger

The pop-up, which runs through September 30, keeps with The Bold Italic's hyper-local, inventive spirit. Featured artists include local bag-makers Rickshaw, print makers Drywell and Lisa Congdon, and the milliners of Paul's Hat Works. Products from several local businesses' Kickstarter projects will be available for purchase as well, a loophole for stodgy types who don't feel like supporting a crowd-sourced cause.

"San Francisco is such a spirited city, as you can tell from our online stories," says Nicole Grant, The Bold Italic's producer. "We wanted to reflect that in our pop-up shop by showcasing the local makers and designers that are doing some pretty awesome, free-thinking kind of work."

The pop-up will be unveiled tonight, August 3 from 6 - 9 p.m., and the products' makers will be in attendance to talk shop with other wanna-be creators. And, if you're sick of cutesy and are racing to the comments section to type, "OMG, NOT ANOTHER POP-UP," relax -- at least The Bold Italic is providing free beer to kick off your happy hour buzz.

The Bold Italic pop-up store will be featured at Voyager, 365 Valencia Street, from 11 a.m. - 7 p.m. every day.

Follow us on Twitter @ExhibitionistSF, check out The Bold Italic at @thebolditalic, and like us on Facebook!

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About The Author

Kate Conger

Bio:
Kate Conger has written for SF Weekly since 2011.

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