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Monday, March 5, 2012

S.F. Undie Party: What Kind of Pictures Are Worth $1,000 in Clothes?

Posted By on Mon, Mar 5, 2012 at 11:00 AM


In case you missed it, there was a giant crowd of people in their underwear downtown on Friday. It's not like we don't experience this often -- between No Pants Day on BART, Lovefest, Folsom Street Fair, Pride, and so on, we see a lot of our citizens in their skivvies (and less).

This time, however, the underdressed weren't out celebrating their bodies and the city's high-tolerance nudity laws, they were trying to get clothed by Spanish design company Desigual. The store's location on Powell Street and Ellis is a fairly recent addition to the shopping strip, and to publicize its arrival, the company invited San Franciscans to line up outside the store in their underwear. The incentive? The first 100 in line would receive a free outfit. With exhibitionism very near and dear to our hearts, we were excited to see the turnout.

However, there was an alternative for our more conservative clothing addicts to score a free fix. Desigual offered an Instagram contest in conjunction with the Undie Party. (Instagram is a social networking platform for capturing and sharing photos; developed here in San Francisco in 2010, it now boasts more than 10 million users.) Instagram users could submit images of Desigual merchandise, stores, and so on, by tagging them with #undieparty and #desigual. The photographers of the most "liked" pictures were promised a spot in the lucky 100.

It was an intriguing -- and much less hypothermia-inducing -- option to win an outfit valued at as much as $1,000. Here are the winning photographs, by Instagram users @krystyl and @lostinthe415.

click to enlarge INSTAGRAM USER @KRYSTYL
  • Instagram user @krystyl

@krystal submitted this photo of herself in the Desigual dressing room, sporting the pieces she hoped to win. Her photo received 24 likes. She didn't miss the opportunity to strip down on Friday morning however, posting a before and after picture.

click to enlarge INSTAGRAM USER @KRYSTYL
  • Instagram user @krystyl

click to enlarge INSTAGRAM USER @LOSTINTHE415
  • Instagram user @lostinthe415

@lostinthe415 also won a free outfit via this picture of Desigual's storefront, which earned 22 likes.

Click through to check out a few of the runners-up, who got a little more creative with their photography.

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About The Author

Kate Conger

Kate Conger has written for SF Weekly since 2011.


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