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Monday, November 28, 2011

New to S.F.: Icebreaker's Ramo Baa-aaa-ares His Chest for Shameless Plug

Posted By on Mon, Nov 28, 2011 at 3:30 PM

Not very sheepish, is he? - ALAN SCHERSTUHL
  • Alan Scherstuhl
  • Not very sheepish, is he?

Going back to work after the holidays can be rough. So it's nice when the news comes directly to us. Even better? When it's posing in our lobby as a half-man, half-ram.

It was hard to ignore the rather ripped "Ramotaur" ("Ramo" for short) when he visited SF Weekly this afternoon to promote the Nov. 21 opening of an Icebreaker TouchLab store in San Francisco on Post Street.

The Icebreaker brand hails from New Zealand, and it prides itself on sustainable, animal-friendly athletic apparel made from the wool of merino sheep in the Southern Alps. According to the company's website, the merino wool is designed to keep cool in warm temperatures and stay warm in cool temperatures. It's also supposed to keep out odor for days on end.

But much in the way that Abercrombie & Fitch promotes its clothes by not advertising its clothes, Ramo proved he is a master of marketing by forgoing his merino "base layer" in order to show off his washboard abs.

For those who want to see Ramo in person, he'll visit Union Square, the Embarcadero, and the Ferry Building on Dec. 2 -4 and Dec. 9-10 from 12 p.m. to 3 p.m.

He's hard to miss.

Follow us on Twitter: @taylorfriedman and @ExhibitionistSF or Facebook.

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Taylor Friedman


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