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Wednesday, June 8, 2011

Watch How This Week's Cover Art Got Made

Posted By on Wed, Jun 8, 2011 at 3:30 PM

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We loved this week's cover art so much, we had SF Weekly Art Director Andrew Nilsen explain how he came up with it. Take it away, Andrew!

The original idea came from wanting to cover the floor in a pile of clothes, sized to the proportion of the cover, and then set the full headline in my tube-sock font laid on top of it all. Then find a magical levitation device to hover directly over top of the pile to take the photo. In my apartment. On a Sunday afternoon. Riiiiight.

I thought maybe I could layout one word at a time on top of a pile and then photoshop the piles together so the shadows from the socks would be accurate. Didn't happen. I realized I only had two pairs of white socks (which I never wear because they were leftovers from a costume party) and I was running out of daylight. This meant running out to the store for some more socks I would never wear would be a bad idea. Daylight, remember?

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So, I went with Plan C: shoot a few different piles of clothes, some with shoes in them, and then shoot the letters by themselves and turn the next 18 hours of my life into bleeding-eye photoshop work. Fine.

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So that's what happened. I cut the socks out, and then did a rough background Sunday night at home. (Which is why you don't see me do any sock chopping in the video).

Hours and hours and even more hours of Photoshopping later, and you have this week's cover. Check it:

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Andrew Nilsen

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