In a landmark deal that will allow (most) of the City by the Bay's iconic branding to stay the same, Mayor Ed Lee announced the exclusive sale of municipal naming rights to local tech giant Salesforce.
"For too long, the city of innovation and ideas has been held back by tired, old branding," said Lee, the mayor of the freshly-renamed City and County of Salesforce. "This new, innovative rebranding deal allows the city of St. Francis to become the city of #stayingbranded."
The city entertained several other offers, Lee confirmed on Friday, April 1, but Salesforce's bid was by far most convenient.
"This way, we don't need to buy new hats," Lee added, donning his new favorite SalesForce Giants hat. "Welcome to Salesforce, California! And go Giants!"
And if "Salesforce" is too much of a mouthful, "you can feel free to call it Force.co," Salesforce (the company) CEO Marc Benioff said. "Only annoying white people and transplants will complain," he noted.