On the heels of a massive public shaming from The Daily Show, Google Glass wearers are attempting to salvage their dignity.
They've been branded as "Glassholes", taunted, accosted, and excommunicated from bars, accused of blemishing the streets of San Francisco with their $1,500 eyeware, and mocked by a guy wearing a disposable camera taped to a pair of glasses.
But finally, they have an ally in the fashion world: haute couture queen Diane von Furstenberg, whose new line of Glass frames are available today. They come in such far-flung colors as "shiny elderberry" and "matte java," all of which can be paired with designer navigator shades at about $300 above the normal retail price.
Of course, this isn't the first time von Furstenberg has tried to burnish the image of a public figure -- or in this case, a massively wealthy tech company. In 2010, she made an atrocious red-and-blue tote bag to shill for Democratic House Speaker Nancy Pelosi -- which SF Weekly reporter Peter Jamison likened to "one of those public-library satchels so frequently employed by transient men of a certain age to carry, say, rotting bananas and typed manifestos against the Rothschild family."
It seems the elderberry glass frames spawned from a similar design aesthetic: practical and modish, albeit with a dowdy sheen. But there's still no guarantee they'll cause $1,500 face-computers to catch on, or change Glass' shaky pop culture image.
After all, a $65 Pelosi tote bag failed to vanquish the GOP.
Diane von Furstenberg touts her new line with Glass lead designer Isabelle Olsson: