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Friday, May 23, 2014

BART to Bombard Commuters With New Digital Displays

Posted By on Fri, May 23, 2014 at 3:30 PM

Commuters bemused by current BART ads. - TITAN OUTDOOR PROMOTIONAL VIDEO
  • TItan Outdoor promotional video
  • Commuters bemused by current BART ads.

Bike racks, fecal-free seats, and micro-plug doors aren't the only amenities in store for BART passengers, as the 41-year-old transit system lurches toward the 21st century.

Now, BART plans to regale its clientele with 17 digital display screens, each showing a mix of advertising, news, weather, and transit service announcements.

While they won't supplant the scrolling message boards that line every platform, these screens will at least add a modern touch, BART's Chief Marketing Officer Andrew Weinstein assures. And they'll be more visually arresting: Passengers who've grown accustomed to bleary red font and blinky train-arrival warnings might appreciate something with a little more character.

BART estimates that the new displays will generate $1 million in annual revenue once they're implemented at Montgomery, Powell, and Embarcadero stations in December. The system's advertising contractor, Titan Outdoor, will fund the initial screens and get reimbursed with the initial revenue. That sounds like a win all the way around. Unless, of course, you've seen Titan's hideous promotional video. Hopefully it's not a portent of future displays.
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About The Author

Rachel Swan

Rachel Swan

Rachel Swan was a staff writer at SF Weekly from 2013 to 2015. In previous lives she was a music editor, IP hack, and tutor of Cal athletes.


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