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Thursday, May 15, 2014

Glasshole Hotel Offers Tips on Not Being a Glasshole

Posted By on Thu, May 15, 2014 at 7:00 AM

click to enlarge 800px_google_glass_explorer_edition.jpg

Apparently dissatisfied with its current reputation as San Francisco's Glass hub of choice, the Stanford Court Hotel is doubling down its efforts to placate owners of wearable gadgetry.

Where just two months ago, Stanford Court was offering Glass-themed cocktail hours, each preceded by a flurry of giddy press releases, it now hawks a special "Google Glass Explorer" package.

For $199, Glass enthusiasts get two nights at the Nob Hill hotel, accompanied by a gadget primer and set of tips to avoid being a "glasshole."

Say what you will about sincerity being the new irony. In truth, there seems to be a sound business strategy underpinning the hotel's Glass crusade. Over the years, Stanford Court and a slew of other establishments have been trying to curry favor with the city's new population of nouveau riche.

To attract that audience, they've had to reinvent themselves -- even if it means intervening in a highly contentious cultural debate. In the past few months, Google Glass -- like Google buses -- have come to symbolize the city's affordability issues. Enmity toward the ascendant tech class inspired a spate of Glass "hate" crimes -- usually a robbery or assault that involves some kind of anti-tech slur (or diatribe about Google despoiling the city).

Nonetheless, Stanford Court seems eager to enter the fray. We have yet to obtain its Glasshole manual.

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About The Author

Rachel Swan

Rachel Swan

Rachel Swan was a staff writer at SF Weekly from 2013 to 2015. In previous lives she was a music editor, IP hack, and tutor of Cal athletes.

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