Apparently dissatisfied with its current reputation as San Francisco's Glass hub of choice, the Stanford Court Hotel is doubling down its efforts to placate owners of wearable gadgetry.
For $199, Glass enthusiasts get two nights at the Nob Hill hotel, accompanied by a gadget primer and set of tips to avoid being a "glasshole."
Say what you will about sincerity being the new irony. In truth, there seems to be a sound business strategy underpinning the hotel's Glass crusade. Over the years, Stanford Court and a slew of other establishments have been trying to curry favor with the city's new population of nouveau riche.
To attract that audience, they've had to reinvent themselves -- even if it means intervening in a highly contentious cultural debate. In the past few months, Google Glass -- like Google buses -- have come to symbolize the city's affordability issues. Enmity toward the ascendant tech class inspired a spate of Glass "hate" crimes -- usually a robbery or assault that involves some kind of anti-tech slur (or diatribe about Google despoiling the city).
Nonetheless, Stanford Court seems eager to enter the fray. We have yet to obtain its Glasshole manual.