Seeing how "sharing the road" doesn't seem to come naturally to San Franciscans, the cops have decided it's time to scare everyone into being well-behaved on the road.
San Francisco police along with CHP officers will descend upon Van Ness this morning to nab drivers and pedestrians who are not following traffic laws. The heavy enforcement period will start at 6 a.m. sharp and last through the morning commute at 10 a.m. and again between 4 p.m. and 5:30 p.m.
The focus will be on Van Ness between Market Street and Geary Boulevard.
After the evening commute winds down, the officers will head over to Folsom and Essex streets to crack down on traffic scofflaws between 5:30 p.m. and 7 p.m.
"Our mission is to conduct all traffic enforcement along these areas to educate, correct driving behaviors to mitigate the fatal collisions we have seen in San Francisco," says Officer Albie Esparza.
Since Jan. 1, 2014, there have been seven pedestrian accidents along Van Ness, four of which were fatalities.
The extra enforcement is the first step in the city's Zero Vision policy, which calls for reducing pedestrian fatalities to zero in the next 10 years.