With over $1 billion worth of sales in California alone, marijuana has been a big business for some time.
Yet, legal weed isn't quite Big Business in the made-it-in-America sense: The stock market has no marijuana-fueled heavy hitters and whatever "big marijuana" is -- beyond fears of an evil corporate specter that will take over when and if pot finally goes legit -- it hasn't quite yet appeared.
But there's a milestone for America's legitimate cannabis industry today just the same: a marijuana-related television ad, believed to be the first of its kind, airing on Comcast-fueled cable boxes in New Jersey this week.
The ad features no marijuana, but it does have raw fish.
The ad is for MarijuanaDoctors.com, one of a stable of Web sites run by Florida-based Medicalcannabis.net. (Marijuana, medical or otherwise, is not yet legal in Florida).
And there's already media interest in it. Gawker got an early look at the minute-long spot, and dubbed it "profoundly weird."
Yes, we'd buy pocket salmon from that guy -- no questions asked.
Finding a cable channel willing to air the ad was no small feat, according to Jason Draizin, the CEO of MarijuanaDoctors and its corporate parent.
Yet Comcast was willing, and while no details on what it cost to air the ad were released, New Jersey-based consumers of Comedy Central, the History Channel, FOX News, ESPN and other stalwarts of a decent cable package should be able to see the ad this week.
Here in California, broadcast media has been getting into the legal marijuana game, but slowly. Recently on KFOG, we heard the host say a rainy day was the perfect time to visit a dispensary, and the radio station has aired spots for Oakland-based dispensary Magnolia Wellness.
Doesn't sound groundbreaking -- yet it is. Some change is slow, we suppose.