An Israeli-based car-hire startup that accused Uber of foul play in New York City has now intensified those claims.
On Tuesday, Gett (known globally as GetTaxi) unleashed a flurry of press releases, claiming that several Uber managers orchestrated the now-infamous ride-ditch campaign, requesting rides via the Gett app and then canceling them after the drivers had been dispatched. Gett also claimed that the perpetrators had used fake names and fake credit card numbers to create multiple fraudulent accounts.
If Gett pursues those complaints in court, it could have a robust and multi-pronged case against Uber.
According to San Francisco-based lawyer Drexel Bradshaw, the plaintiff could wage claims of unfair competition and intentional interference, since the perpetrators of the hoax disrupted a contract that Gett had with its customers.
And if the Uber employees did indeed try to defraud Gett with fake credit card information, they might face a federal wire fraud charges as well. Uber has steadfastly denied the false credit card accusation, and insisted that the fake names its employees used were actually variations on real names, with the first name replaced by an initial.
Today, Uber issued the following apology:
We apologize for the tactics used to recruit drivers in NYC a couple of weeks ago and took steps to ensure that it does not occur again.
We believe that the Uber platform is the best option for drivers to maximize their incomes and become their own entrepreneurs. As we were working to bring more drivers on the Uber platform quickly to meet consumer demand, the NYC team got overzealous in getting the word out to drivers.
Uber staffers are also quick to point out that Gett built a massive marketing campaign by attacking Uber's controversial surge pricing model.