Get SF Weekly Newsletters

Friday, December 6, 2013

49ers-Seahawks: S.F. Denies Sending Letter Instructing Fans How to Cheer

Posted By on Fri, Dec 6, 2013 at 12:15 PM

click to enlarge AHHH-OOOO!

The San Francisco 49ers' Candlestick showdown vs. the high-flying Seattle Seahawks won't commence until Sunday -- but the team is already on the defensive.

A cringe-worthy letter making the Internet rounds purportedly sent to team ticketholders patronizingly instructs Niners fans on how to properly cheer the home side. Left unmentioned in the letter: How to eat food instead of smashing it into one's face; how to properly relieve oneself in an indoor plumbing situation; and how to avoid the problem of putting on one's shoes before one's pants.

"Communication at the line of scrimmage is critical," reads the letter, imparting information that won't come as a surprise to anyone who's ever watched a football game or heard the game discussed in passing. "Keep it quiet when the 49ers are lining up to the ball on offense. Save the noise for the play!"

Fans are also inculcated in the proper sound to emit when the Niners register a first down: "Ahhhh-ooooo, ahhhh-ooooo, ahhhh-oooo."

Well, that's embarrassing. But not for the reasons you might think (AHHHH-OOOO!). Team officials tell SF Weekly that no letter was ever sent to 49ers fans or anyone else. In fact, this is actually an internal memo regarding stadium operations that was never intended for the general public.

Ah! Ooh.

The only portion of this message actually meant for the fans, we are told, are the bits about encouraging attendees to wear red and show up early to avoid traffic nightmares.

The bits about not audibly disrupting the team's offense; bellowing "ahhhh-oooo"; hitting the drum cues for "Let's Go Niners!"; and proper foghorn etiquette were all apparently meant to stay in-house.  

So, at least in this sense, the 49er organization's gameplan for Sunday has gone off half-cocked. It remains to be seen if the team on the field can execute to a higher standard.

click to enlarge niners_letter_tweet.jpg

  • Pin It

About The Author

Joe Eskenazi

Joe Eskenazi

Joe Eskenazi was born in San Francisco, raised in the Bay Area, and attended U.C. Berkeley. He never left. "Your humble narrator" was a staff writer and columnist for SF Weekly from 2007 to 2015. He resides in the Excelsior with his wife, 4.3 miles from his birthplace and 5,474 from hers.


Subscribe to this thread:

Add a comment

Popular Stories

  1. Most Popular Stories
  2. Stories You Missed

Like us on Facebook


  • clipping at Brava Theater Sept. 11
    Sub Pop recording artists 'clipping.' brought their brand of noise-driven experimental hip hop to the closing night of 2016's San Francisco Electronic Music Fest this past Sunday. The packed Brava Theater hosted an initially seated crowd that ended the night jumping and dancing against the front of the stage. The trio performed a set focused on their recently released Sci-Fi Horror concept album, 'Splendor & Misery', then delved into their dancier and more aggressive back catalogue, and recent single 'Wriggle'. Opening performances included local experimental electronic duo 'Tujurikkuja' and computer music artist 'Madalyn Merkey.'"