In a city awash in all things gay, perhaps nobody is waiting for the Supreme Court's June ruling on Proposition 8, California's ban on same-sex marriage, more than wedding planners.
In fact, many San Francisco businesses are pretty well-versed on planning gay weddings, since they've been assisting same-sex marriage ceremonies all along, albeit on a smaller scale.
Jessica Goldblatt, who launched her affordable planning service, Dreams on a Dime, in 2007, said she's helped plan a couple giant gay fetes in the drought years that followed Gavin Newsom's 2004 same-sex wedding splurge at City Hall. "One was very elaborate," she said, recalling the Joan Rivers impersonator she had to commandeer from Los Angeles, along with a similar Liza Minnelli look-alike, and a 13-foot replica of the Hollywood sign.
"They'd seen Sex and the City," she explained.
Mark Leahy and Dino Bocala, a gay couple who co-owns Bella Fiora Floral Design Studio, have been ready with rose bouquets in hand, although Leahy admits they haven't been inundated with calls quite yet.
"I think everybody is just bracing for it," he said, his voice pitching excitedly at the prospect of a ruling which could come as early as Thursday.
Rona Siegel, who produces handmade name placards and elegant invitations through her eponymous calligraphy business, says that while she occasionally serves a gay or lesbian couple brave enough to buck the law, there's plenty more still holding out for the day marriage equality happens.
"I've been talking to a lot of wedding planners I know and saying if they grant gay marriage you'll be very busy," she said. "The price of the ice sculptures alone could fix the budget."
Meanwhile, David Fong, who runs an ice sculpture business, Ice Illusions, in Nob Hill, said he's anticipating an onslaught of calls, too. But he's not counting exclusively on LGBT couples to drive his ice sales. "Basically, we don't target any particular category," he said.
This week's ruling could almost certainly have sweeping effects on the local economy, even for the less obvious businesses.
A spokesman from ACT said the company sometimes gets requests from LGBT couples who want to use the Geary Theater as a wedding venue. Thus far they haven't received requests for costume rentals, but that could easily change if the Sex and the City theme catches on.