Last week, Mark Adkins, who served as the Chronicle's president since 2008, was -- for undisclosed reasons -- transferred to a less prestigious Hearst paper in Beaumont, Texas. The company put out a small blurb, congratulating Adkins on a "promotion" that would be very hard to sell as even a lateral move. On top of the fact that the Beaumont Enterprise has a weekly circulation not quite a quarter of the Chron's, Beaumont makes Bakersfield look like Barcelona.
Hearst Corporation announced Wednesday that San Francisco Chronicle President Mark Adkins has been named publisher of the Beaumont (Texas) Enterprise. Since September 2008, Adkins had overseen print and online revenue initiatives and business development for The Chronicle's suite of products.
"Congratulations to Mark in his promotion to publisher in a great city close to family and friends," said Chronicle Publisher and Chairman Frank Vega. "I am deeply grateful for Mark's leadership in digital marketing, product development and his strong outreach to the business community."
Interestingly enough, that would be one of Vega's last quotes in the newspaper -- which today announced he too is parting ways with the Chron.
According to the newspaper, Vega, 64, is retiring. Jeffrey M. Johnson, 53, will be replacing him. Joanne K. Bradford, 49, was also named the new president.
Newsroom shakeups rarely portend good tidings. Although in this case, we were able to find some amusement in this curious and abrupt turnover. So it's got that going for it. Which is nice.