A cheery publication aimed at visitors to our fair city encouraging them to "travel like a local" on public transit is a massive softball waiting to be belted over the fence and deep, deep into the bleachers.
Jokes about remembering to avoid scattering detritus when rolling a joint on the bus or being sure to speak loudly enough for everyone to hear when engaging in a cell phone discussion about sexual activity and/or its resultant skin conditions are gimmes.
Muni is light rail, BART is the train system, and we also have buses and cable cars...
This is oddly worded. Buses, cable cars, trolleys, and light rail vehicles are all Muni -- not just light rail. A more accurate statement would be "BART is the intercity system and Muni is the intra-city system slowly moving people and urine around San Francisco."
When you're on an escalator, stand on the right and walk on the left. This is true in many cities -- especially San Francisco.
Huh? Is that so? Is this a statement on city politics?
Where would this be acceptable? Are people who need to be given advice like this -- in writing -- the sort of folks who make a point of studying local public transit tips published by a national public transit association?
Be sure to allow extra time when traveling.
Use a Clipper Card ... Be sure to load your Clipper Card in advance ... Don't store your BART tickets in your wallet (or near any magnets).
But I thought you were pushing Clipper Cards? Also, what would be the point of toting around magnets strong enough to ruin a BART card? Other than a public transit-using magnet salesman, how would this take place? (Any ideas? Put 'em in the comment section!)