Is there a better way to get shoppers' attention than to have Joe the Pig singing holiday carols "with a special twist" outside Trader Joe's today?
If this is something you'd like to see for yourself, then head down to the Nob Hill Trader Joe's at 10 a.m. where Consumers Union -- the policy and advocacy arm of Consumer Reports -- and fans of anti-animal-antibiotic mascot Joe the Pig will host a press conference to talk about meat on drugs.
More specifically, the group will be asking the very popular grocery store chain to stop selling meat and poultry that was raised on antibiotics.
The Consumers Union's "Meat Without Drugs" campaign kicked off in November after Consumer Reports learned that nearly 70 percent of pork samples they tested had dangerous bacteria resistant to antibiotics.
Since then, the meat-loving, drug-hating group has gathered more than 550,000 signatures from Americans asking Trader Joe's to stock only antibiotic-free meat and poultry.
Get the full story on our sister blog, SFoodie.