GUND, a manufacturer known for its stuffed animals, hosted a Top Dog photo contest on
Facebook for one month this summer, hoping it would help the company find inspiration for a new plush puppy.
Jonny was no shoe-in -- he had some pretty stiff competition. More than 1,305 owners submitted photos of their pooches and more than 50,000 people cast their vote for the top dog, which included four categories: Most Beautiful Dog (Jonny won!); a Face Only a Mother Could Love (where was Mugly for that one?); Doganista; and Dog that Most Resembles its Owner.
The toy company held a simultaneous competition on Pinterest, where
pinners were asked to tag photos with @GUNDMostPinterestingDog and
submit the pins to GUND. Finnegan, an Australian Shepherd, ousted Jonny
in this contest, but that didn't stop Jonny from outscoring him in other categories.
Aside from showcasing a slew of darling doggies, GUND's contests told emotional stories and showed how "canine companions mean so much ... to so many different people," Bruce Raiffe, the company's president said in a statement.
This alpha dog's plush toy will be available in stores in 2013. Arrf.