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Thursday, August 2, 2012

Facebook Has Way Too Many Phonies

Posted By on Thu, Aug 2, 2012 at 1:21 PM

No one likes phonies.
  • No one likes phonies.
Since going public earlier this summer, Facebook has become increasing not "liked," particularly by Wall Street investors. To make matters worse, the Bay Area-based company this week published filings that revealed the social networking site has some 83 million fake users.

So yeah, you don't have as many friends as you thought.

According to media outlets, approximately 8.7 percent of the 955 million active users were sorted into three categories of phony: duplicate profiles (4.8 percent), user-misclassified accounts (2.4 percent), and undesirable users (1.5 percent).

Duplicate profiles are just what they sound like -- users who created and manage more than one profile. User-misclassified accounts are essentially puppet profiles, like the ones you make for your dog or pet hamster. "Undesirable" profiles belong to the only and only users we love to hate -- spammers.

So what do these faux Facebookers mean to the company? Let's put it this way: Facebook revenue is highly dependent on "likes" from its users. The more "likes" a page gets, the more Facebook can charge advertisers for space on that page.

But once advertisers learn that those "likes" are coming from users that don't actually exist, well, they are aren't going to "like" that.

"The loss of advertisers, or reduction in spending by advertisers with Facebook, could seriously harm business," the company said.

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Suzanne Stathatos

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