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Monday, June 25, 2012

Muni Logos We'd Like to See (PIX!)

Posted By on Mon, Jun 25, 2012 at 6:00 AM

click to enlarge akta_vs_sfmta_3.png

Last week, we reported how the new logo for the San Francisco Municipal Transportation Agency managed to be both boring and unoriginal.

As you can see above, the MTA's self-applied symbol is eerily similar to a mark created two years ago by Chicago-based design firm AKTA. The Midwesterners describe their logo as "something abstract, [something] bold that could be used ubiquitously." Well, mission accomplished: This symbol is ubiquitous enough to apply to both a design firm and a transportation agency, apparently.

Such an all-encompassing logo seems ill-suited for Muni; as any frequent passenger can tell you, riding the buses and trains here is a fairly unique experience. With that in mind, SF Weekly has crafted the following three logos we feel are more indicative of the Muni ethos:

For the agency that utilized plastic bags, zipties, duct tape, and WD-40 to keep its vehicles in service:

click to enlarge muni_1.png

For the slowest transportation agency in North America:

click to enlarge muni_2.png

And, simply, for Muni:

click to enlarge muni_4.png

All images | Andrew J. Nilsen

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About The Author

Joe Eskenazi

Joe Eskenazi

Joe Eskenazi was born in San Francisco, raised in the Bay Area, and attended U.C. Berkeley. He never left. "Your humble narrator" was a staff writer and columnist for SF Weekly from 2007 to 2015. He resides in the Excelsior with his wife, 4.3 miles from his birthplace and 5,474 from hers.


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