Generally, we think it's safe to say that Big Tobacco has given people more reasons to cry than laugh.
But we found ourselves chuckling a lot after watching this sorta depressing campaign video which uses gallows humor (our favorite!) to make voters -- and smokers -- smile and then think about all the damage Big Tobacco has done and continues to do to us.
The 1:30 video was released by the Yes on Prop. 29 Campaign, which uses parody to expose Big Tobacco's "deceitful" campaign against Prop. 29 -- the June 5 ballot measure that would raise the price of a pack of cigarettes by $1. If it passes at the polls, cigarette-lovers will be paying the price for smoking -- in more ways than one. That money will go toward funding life-saving research as well as help keep kids from becoming future smokers.
Anyway, watch this video. It just might be the most refreshing campaign ad we've seen to date.
Here's how campaign folks explain the video:
"Let's be clear: We can't match Big Tobacco, which has contributed more than $40 million to the opposition," said Chris Lehman, campaign manager for Yes on Prop. 29. "But what we can do is rely on thousands of smart California voters who see through Big Tobacco's smokescreen and will help spread our messages online."
Follow us on Twitter at @TheSnitchSF and @SFWeekly