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Tuesday, May 15, 2012

Greenpeace Activists Call Apple's iCloud a "Dirty Cloud"

Posted By on Tue, May 15, 2012 at 2:09 PM

click to enlarge How much material was wasted to make that costume? - COURTESY OF GREENPEACE
  • Courtesy of Greenpeace
  • How much material was wasted to make that costume?

Giant walking iPhones greeted Apple employees as they entered the company's

headquarters in Cupertino this morning, where Greenpeace activists criticized Apple's iCloud for using "dirty power."

Demonstrators stood outside demanding employees and executives stop powering its iCloud using coal-fired power plants, and instead rely on renewable energy

sources to operate the phone. The protest was part of a 24-hour action, which started with a laser projector at midnight, where protesters displayed Facebook and Twitter messages on Apple's front entrance. At 7:30 a.m. those same messages were broadcasted

over a loudspeaker, operated by two activists who were locked inside a giant

iPod outside the headquarters.

As far as we know, the giant iPod was removed by 10 a.m., after more than two hours of

broadcasting outside the store. Two activists --- Brandy Palm, 29, and Elizabeth Donahue, 21 -- were hauled away in handcuffs, but no charges have been filed at this time, officials said.

Protesters were incited after Greenpeace two weeks ago published a new report dubbed "How Clean is Your Cloud?",  which

evaluated energy sources used to power the data centers of 14 tech

companies. The report concluded that, when operating at maximum

capacity, Apple's new iDataCenter in Maiden, N.C., could easily use 100

megawatts of energy sourced from Duke Energy using coal.

Apple denied the claims, saying Greenpeace grossly overestimated the

amount of power

used by the 500,000-square-foot building, which it says uses no more than 20 megawatts at full capacity.

"We are on track to supply more

than 60 percent of that power on-site from renewable sources including a

solar farm and fuel cell installation which will each be the largest of

their kind in the country," Apple said in a statement. "We believe this industry-leading project will make

Maiden the greenest data center ever built, and it will be joined next

year by our new facility in Oregon running on 100 percent renewable


David Pomerantz, Greenpeace's international media officer, fired back at Apple, calling the company's response


And obviously, plenty of other people out there agree; already more than 216,000 people have signed the organization's

"Clean Our Cloud" petition, requesting the company make the switch to clean energy now.

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Laura Rena Murray


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