Get SF Weekly Newsletters

Tuesday, December 6, 2011

Raiders Accuse Nation's Burgers of Unsavory Advertising Practices

Posted By on Tue, Dec 6, 2011 at 2:35 PM

The Raiders want Nation's to pay them, and not in burgers
  • The Raiders want Nation's to pay them, and not in burgers

The Oakland Raiders are taking Nation's Giant Hamburgers to court, claiming the Northern California food chain has, uh, raided the team's famous trademark: Raider Nation.

Now the question is will the Raiders "Just win, baby?"

According to the suit filed last week in San Francisco, Nation's has been running an advertisement on a billboard next to the Oakland stadium where the Raider's play which reads: "When Hunger Hits, Raid a Nation's."

While some might call that clever advertising, the Raider's call it "ambush advertising." The team is accusing the restaurant of capitalizing on its fame and fans without having to pay a penny for that benefit.

According to the complaint:

The "Raid a Nation's" slogan is an obvious reference to the famous Raider Nation mark that identifies the Raiders and their loyal fans.The advertisement is easily visible to thousands of game day fans,

as well as countless others who drive by the complex every day.

To add insult to injury, Nation's also altered its own logo -- the cartoon hamburger -- by putting an eyepatch on it, similar to the one worn by the Raider's logo character. "The unmistakable, overall message is that Nation's and the Raiders have a marketing or sponsorship relationship of some kind when, in fact, the opposite is true," the team says.

"Despite their best efforts to resolve this dispute amicably, plaintiffs

now believe that Nation's course of conduct is such that only the

court's intervention can protect the goodwill and intellectual property

of the Raiders and the NFL," the suit states.

The team is asking that the chain be enjoined from using the "Raid a Nation's" slogan as well as seeking damages for the trademark infringement, false advertising, and unfair competition.

But this could be a really frustrating process for the Raider's, which will quickly learn that the slow pace of the legal system plays against the team's obsession with speed.

Follow us on Twitter at @SFWeekly and @TheSnitchSF

  • Pin It

Tags: , , , , , ,

About The Author

Erin Sherbert

Erin Sherbert

Erin Sherbert was the Online News Editor for SF Weekly from 2010 to 2015. She's a Texas native and has a closet full of cowboy boots to prove it.

Suggested Reading


Subscribe to this thread:

Add a comment

Popular Stories

  1. Most Popular Stories
  2. Stories You Missed

Like us on Facebook


  • clipping at Brava Theater Sept. 11
    Sub Pop recording artists 'clipping.' brought their brand of noise-driven experimental hip hop to the closing night of 2016's San Francisco Electronic Music Fest this past Sunday. The packed Brava Theater hosted an initially seated crowd that ended the night jumping and dancing against the front of the stage. The trio performed a set focused on their recently released Sci-Fi Horror concept album, 'Splendor & Misery', then delved into their dancier and more aggressive back catalogue, and recent single 'Wriggle'. Opening performances included local experimental electronic duo 'Tujurikkuja' and computer music artist 'Madalyn Merkey.'"