Every year, Team Marketing Report pitches the media its "Fan Cost Index," a seasonal barometer of how much it's gonna cost you to lug your family to a baseball game.
It's an enjoyable, if frustrating, gauge. As we've written before, the hypothetical family of four attending the hypothetical ballgame is dead set on spending shitloads of hypothetical money. Shelling out for caps at the ballpark is the equivalent of deciding you must have a bottle of Ketel One at the nightclub. In 30 years of attending ballgames, your humble narrator has never bought one program -- let alone the two accounted for on the "Fan Cost Index."
But, we digress. The numbers are fun to peruse and our graphics people have outdone themselves. If the Giants were a disappointment on the field this year, at least we can drown our sorrows in beer -- which is a buck cheaper than the league average, per the index.