Levi's is suing another fashion label for trademark infringement alleging it copied the Levi's double- arch stitching design and ribbon tab on the back pocket.
Levis had first confronted D&G about using the tab on their back
pocket seam (a la Levi's red tab) in 1997. At that time, the two companies
entered into a settlement agreement, with D&G agreeing to no
longer make jeans that had the tab.
But Levis says D&G has started selling spring/summer 2011 jeans
with the pocket tabs as well as pocket stitching similar to Levi's. Levi's claims to have sold the jeans with the
tab and stitching pocket combination since 1936.
D&G is not the first company that has faced legal action from
Levi's for copying its tab and stitching. According to a 2007 New York
Times story, Levi's had filed nearly 100 lawsuits against jeans
manufacturers since 2001:
The company's team of denim detectives -- there are 40 across the world,
scouring boutiques and department stores -- has spotted what they
considered offending stitches on jeans from the biggest names in the
clothing business: Guess, Zegna, Esprit, Lucky Brand and Zumiez, to name