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Monday, January 3, 2011

SF Weekly Settles Pricing Lawsuit

Posted By on Mon, Jan 3, 2011 at 12:12 AM

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SF Weekly today settled the below-cost pricing lawsuit filed against it in 2004 by the San Francisco Bay Guardian.


The agreement, under which the parties have resolved and settled their differences on mutually acceptable terms, brings the legal action to an end. Details are not being disclosed.

SF Weekly and sfweekly.com will continue business as usual, bringing readers award-winning multi-platform coverage of news, food, music and arts in the Bay Area.

In fact, the Weekly has continued to widen its lead over the Guardian despite the six-year legal distraction.

The Weekly's advantage is especially notable online. Google Analytics shows that, in August 2010, 452,473 unique visitors logged onto sfweekly.com. Media Audit reported just 63,774 uniques for sfbg.com.

A comparison using data from the same sources shows that the Weekly is second only to the San Francisco Chronicle's sfgate.com in cumulative Web readership in the Bay Area. The Guardian lags at eighth place in the market.

According to the most recent Media Audit report, the Weekly has grown its print readership to 535,259 versus the Guardian's 383,141, giving the Weekly 152,118 more print readers. That represents a gain of 22 percent for the Weekly compared to a loss of 10 percent for the Guardian.

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Andy VanDeVoorde

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