Get SF Weekly Newsletters

Thursday, December 9, 2010

LeBron James Taking His Talents To North Beach

Posted By on Thu, Dec 9, 2010 at 9:59 AM

click to enlarge Neither LeBron nor Gisele will be here, sadly.
  • Neither LeBron nor Gisele will be here, sadly.

LeBron James may be famously taking his talents to South Beach, but he's filming his soda commercial in North Beach.

Joe DiMaggio Park -- named for a prickly athlete who didn't stab his hometown in the back via a callous, nationally televised debacle -- will today serve as the staging ground for a James TV spot. The basketball star, in town for tomorrow's Miami Heat-Golden State Warriors game, won't be on the scene, however.

A location manager told CBS-5 that, instead, they have a LeBron stand-in who stands three inches shorter than The King -- that'd be 6-foot-5; still plenty tall -- who will be studiously painted with fake tattoos. The fake Bron will do the stunts and the real Bron will be added in later via the magic of computers.

And while folks in Cleveland and Akron are feeling jilted, the commercial has, thus far, enriched San Francisco by more than $20,000 in fee payments. Toothpaste money for LeBron. But, still, nice to have.

Follow us on Twitter at @TheSnitchSF and @SFWeekly


  • Pin It

Tags: , , ,

About The Author

Joe Eskenazi

Joe Eskenazi

Bio:
Joe Eskenazi was born in San Francisco, raised in the Bay Area, and attended U.C. Berkeley. He never left. "Your humble narrator" was a staff writer and columnist for SF Weekly from 2007 to 2015. He resides in the Excelsior with his wife, 4.3 miles from his birthplace and 5,474 from hers.

Comments

Subscribe to this thread:

Add a comment

Popular Stories

  1. Most Popular Stories
  2. Stories You Missed

Like us on Facebook

Slideshows

  • clipping at Brava Theater Sept. 11
    Sub Pop recording artists 'clipping.' brought their brand of noise-driven experimental hip hop to the closing night of 2016's San Francisco Electronic Music Fest this past Sunday. The packed Brava Theater hosted an initially seated crowd that ended the night jumping and dancing against the front of the stage. The trio performed a set focused on their recently released Sci-Fi Horror concept album, 'Splendor & Misery', then delved into their dancier and more aggressive back catalogue, and recent single 'Wriggle'. Opening performances included local experimental electronic duo 'Tujurikkuja' and computer music artist 'Madalyn Merkey.'"