Just a few minutes ago, KGO made the major announcement that it's sponsoring this year's Bay to Breakers, the annual footrace/drunken, costumed pilgrimage to the sea.
Does that mean the 100th B2B is under way? Not exactly. There's still no guarantee the race will occur.
Race spokesman Sam Singer noted that KGO is actually not the race's "key sponsor" -- no, the race will not be the "KGO Bay to Breakers." The search for a namesake goes on. And while race owner AEG has "every intent of running the race, with or without a key sponsor" come May 15, Singer notes "I can't guarantee anything."
When asked if the race's reputation as a bacchanal in running shoes has driven away any would-be key sponsors, Singer concedes "it hasn't helped."
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