Playing the games at a normal hour in San Francisco would mean East Coast viewers would see Tim Lincecum pitch tonight at 10 p.m. That is of course unacceptable, for both bedtimes and advertisers. So MLB and their broadcasting partners schedule the first pitch for 4:57 p.m., meaning East Coasters get the game at a more reasonable (and lucrative) prime time 7:57 p.m.
Tuesday's broadcast schedule was perhaps the most ludicrous for us, as it put the Giants on the field in the middle of the afternoon (and a 4 p.m. start on the East Coast, too, not ideal for them either). Then right when we'd rid ourselves of that distraction, the ALCS matchup between the Yankees and Rangers began at 4:57 p.m. Pacific.
Challenger's report concluded that in the long-term, all this baseball-watching might actually help Bay Area firms struggling to stay afloat. "It does bring people together, and you look for ways to do that in today's business environment, where people are so much more isolated and short-tenured," he told Bay City News.
Yet it also leads otherwise-diligent reporters to write about broadcast schedules and sports. So yes: we won't get anything of import done until the Giants win the World Series, when we'll turn our attention to bigger and better things. Like Twitter.
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