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Friday, September 24, 2010

BART Votes To Change Station's Name -- But Not Pay For It

Posted By on Fri, Sep 24, 2010 at 12:01 AM

click to enlarge Cheers! Now let's go to the Centre...
  • Cheers! Now let's go to the Centre...
Cheers! Now let's go to the Centre...
Legions of future BART riders will misspell the name of the forthcoming Contra Costa Centre -- yes, Centre --  station following a vote by the transit agency's board of directors yesterday.

The board voted 7-1, with only Carole Ward Allen objecting, to rename Pleasant Hill station Pleasant Hill/Contra Costa Centre. "We've been trying for a long time to create a place around that station

through the joint development we've been doing and direct development," explained BART board member Tom Radulovich prior to the vote. "I

thought 'Contra Costa Centre' sounded a little too much like a business

park. And the 're' bugs me. But that's increasingly what the county,

the businesses, and the residents all call it."

Of course, changing over every map, schedule, and BART's website won't be free. But the money won't ostensibly be coming out of the agency's pocket.

BART priced out the cost of changing the station's name at $413,000. But today's vote was contingent on BART not having to pick up that tab. Agency spokesman Linton Johnson notes that "The entity that wants the name change must pay all costs." That'd be

click to enlarge bart_route_map_748821_thumb_500x500.gif
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About The Author

Joe Eskenazi

Joe Eskenazi

Bio:
Joe Eskenazi was born in San Francisco, raised in the Bay Area, and attended U.C. Berkeley. He never left. "Your humble narrator" was a staff writer and columnist for SF Weekly from 2007 to 2015. He resides in the Excelsior with his wife, 4.3 miles from his birthplace and 5,474 from hers.

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