Newsom tells a Forbes videographer that it was his idea to seek the
energy conservation rating, and that his partners were skeptical at
"They said, what are you even talking about,"
Newsom says in one of several different shots of
of the mayor taken on the winery's Angwin, Calif., grounds. "They had a
after they found out what I was talking about. Then there was the
is it going to cost?'"The day before Forbes' posted Sept. 22 online piece featuring the video, "California's Greenest Winery", Newsom vetoed legislation that would have levied a fee of an estimated five cents per glass for wine sold in San Francisco. He said the tax would hurt struggling businesses.
Newsom's own interests include stakes in winery holding company Villa Encinal Partners, LP, where Newsom is President; a stake in the winery holding company Moswen LLC; and interest in the winery holding company Airelle Wines Inc. Each of these companies is valued at more than $1 million according to Newsom's March, 2010 Statement of Economic Interest filed with California's Fair Political Practices Commission.
oft-stated claim that Newsom has taken no active part in his businesses while city supervisor or mayor.
However, Cade's website says construction of the winery -- which Newsom claims was guided by his own insistence on energy-saving designs and materials -- began in the summer of 2006, two and a half years after he became mayor.
Also apparently excluded from the concept of "taking an active part in running the business": Making a four-hour round trip between San Francisco and Anguin to meet with a Forbes video crew, and spending part of a day helping produce what ended up being a public relations piece valuable to the winery's bottom line.
A narrator then explains that the winery uses recycled materials and has wall outlets for electric cars, before winery manager John Conover walks into the shot to confirm that co-owner Newsom's management decisions were right after all.
"What makes us different than everybody else?," Conover asks. "It has to be
about wine, about hospitality, about architecture. And it has to be about being
green."Follow us on Twitter at @TheSnitchSF