Regarding what the client would be interested in doing with the space, Tom Niu of Cassidy Turley BT
Commercial said "Think more like Mickey Mouse.
"It's not like they're going to be doing the Lassie TV
shows. It would be something a little bit more edgy." Mickey Mouse is edgy?
We suppose his red shorts are now considered skinny jeans.
of the apocalypse, Missionites, or needed economic development? Ever since the influx of dot-com employees more than a decade ago, Mission folk have
worried about the Disneyland-ification of one of last gritty and ethnic
holdouts in our increasingly twee and affluent city. The city even put the kibosh on American Apparel moving onto Valencia Street
even though just about every hipster riding a track bike down the street is
wearing at least one piece of the store's clothing.
Yet the city
is apparently stoked about the prospect of Mickey coming to town: "The
city of San Francisco has had to compete for this use," Niu said. "It's
not like [the potential tenant] is wedded to this location. The tenant was
looking throughout the Bay Area. ... I think they were drawn by the hip,
cool, artistic vibe of the Mission, as opposed to some of the more
sterile places they could go to that are probably cheaper, too."
This is the site of the Joseph Schmidt's chocolate factory which closed last year,
leaving scores of employees out of work (Hershey's owns Joseph Schmidt's, hence the term "Hershey factory" among locals). Since the last chocolate delicacies were produced, Niu said, everyone
from green tech companies, industrial/distribution, and studio-use
clients have expressed interest in the 97,000-square-foot property. He said he should have more to disclose by later in the week about the potential new residents.
Incidentally, Disney moving in would put two companies known for fantasy films in the immediate
neighborhood. Kink.com is just down the street. The Mission is a small