Here's how it would work, according to the complaint: Some horny dude taking advantage of a "free trial" on amateurmatch -- during which he can only receive messages, not send them -- gets messages from fake women to persuade him that, hey, maybe this site could get him laid. The suit states that these are "automated Bot messages ... sent from different fake profiles."
For instance, two allegedly fake users named "luckysaga91"and "lapanistar" sent the same message to different guys:
I've not had a REAL man in quite some time! You know one that really knows what he is doing, not some 2 second chump who leaves me [redacted] and unsatisfied! If you know what you are doing then you could be the man for me.Unfortunately, according to the lawsuit, "actual meetings will never -- indeed can never -- take place between paying members and the fake profiles in the AmateurMatch Enterprise's database."