The moment your humble narrator heard that legislation was introduced at yesterday's Board of Supervisors meeting aiming at regulating how nutritious a meal must be for a restaurant to be permitted to hand out a toy, I thought "This must be Eric Mar's doing." Yup.
Supervisor Mar now has a third legislative interest to go along with banning cigarettes
and meaningless resolutions
: Booting Happy Meals out of San Francisco
If Mar's legislation advances, San Francisco would actually be the second Bay Area county to do away with Happy Meal-type toys for fatty, sugary meals. Santa Clara County supervisors voted to forbid restaurants to include toys with unhealthy meals back in April
. Mar was obviously paying attention when he put together his legislation; a copy of which is not yet available on the Board of Supervisors' website. He did send around a summary paragraph, however:
Supervisor Mar introduces Healthy Meal Incentive legislation, which sets nutritional standards for restaurant food that is accompanied by toys or other youth focused incentive items. This legislation is aimed at promoting healthy eating habits and to address issues related to childhood obesity. Fast food restaurants target children and youth by offering toys and other incentive items. The Healthy Meal Incentive legislation would encourage restaurants to provide healthier meal options. To provide an incentive item, meals must contain fruits and vegetables, not exceed 600 calories or 200 calories for a single food item and must not have beverages that have excessive fat or sugar.
Another carrot stick, children? It will be interesting to see how far Mar's effort to redefine the Happy Meal goes. As usual, it appears the supervisor has the best of intentions. But it warrants mentioning that, if he wanted to blame a toy for making kids obese, Mar should ban the videogame system. Follow us on Twitter at @TheSnitchSF