Just a year and a half ago, for example -- in January 2009 -- the seven-day subscription rate was raised to about $400. Prior to the new offer, a subscription for just the Sunday paper cost $4.25 per week.
We left messages for Bushee, as well as Chronicle President Mark Adkins and Vice President for Circulation Chris Blaser, to see what the thinking is behind the new bargain-basement subscription offer. Nobody returned our calls.
Did the Chron's price hikes not go over so well with readers already buckling under the Great Recession? Bushee had admitted the paper expected to lose readers, but it's possible the losses exceeded his and others' predictions.
No matter: The fact remains that a yearly subscription to most of the Chronicle now costs the same as an Old Navy pilot tee shirt. We'll give you one guess at which product will be more popular among today's metro-news-indifferent, Internet-addicted readers.
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