At the AllThingsDigital conference in Palos Verdes Tuesday, Apple CEO Steve Jobs seemingly put the kibosh on Apple's foray into the television market, stating, "The problem with innovation in the TV industry is the go-to-market strategy ... Ask TiVo, ask Roku, ask us. ... ask Google in a few months."
Referring to Apple's TV venture as a "hobby," Jobs went on to say that "smarter people than us will figure it out." Coming from someone who has just brashly stated "Of course I have ideas, that's why I'm up here" the deflective "smarter people than us will figure it out" seems like great tactic for managing expectations.
It echoes other sneaky Jobs statements:
"It's not a problem of technology, it's not a problem of vision, it's a problem of go to market strategy. [TV] is very tower of Babel-ish, it's Balkanized."
Watch the video below, and ask yourself whether Jobs doth protest too much.