Craig's televised angling endeavor will be broadcast on the World Fishing Network, which bills itself as " the nation's only 24-hour fishing lifestyle TV channel" (a second is probably unnecessary).
He'll be at Hi's Tackle Box in South San Francisco at 11 a.m. on May 22; fans have a chance to meet Craig, win $1,000 bucks and -- for one blessed angler -- luck into "the fishing trip of a lifetime," heading out to the high seas with the former underwear model and a national television crew.
In a first for us, the phone number provided by the PR maven organizing this Roger Craig fishing business did not go through. So we called Hi's Tackle Box to ask some questions.
They were looking forward to meeting Craig -- because he'd never been there before. When asked if any 49ers were regular customers, employee Jeff Dolak noted that former Super Bowl-winning coach George Seifert frequently dropped by during his coaching days -- and still does whenever he's in town. In fact, he's in town today.
"George is a sweetheart," confirms Dolak. But he has no fishing show.