Every year since 1966, the American Society of Magazine Editors and Columbia University's school of journalism have issued National Magazine Awards
, more commonly known as Ellie's (the trophies look at lot like elephants).
The Bay Area cleaned up this year, with four local magazines taking home four pachyderm-y accolades. San Francisco magazine
grabbed a general excellence award in the less than 100,000-circulation category for its April, August, and December issues. Mother Jones
also won for general excellence in the 100,000 to 250,000-circulation category for its July/August, September/October, and November/December issues. Wired's "The Mystery Issue,"
which ran in May, took the top award for Single-Topic Issue. And McSweeney's Quarterly
received the grand prize for fiction for "Memory Wall," by Anthony Doerr, "Raw Water," by Wells Tower, and "Further Interpretations of Real-Life Events," by Kevin Moffett.
Congrats to you all, and may your business plans remain viable.