Trancos privately registered the domain from which the offending e-mails were sent. The only identifier he could initially find was "USAproductsOnline.com." And the only address for that entity turned out to be a P.O. box at a UPS store. In its application for that P.O. box, Trancos -- A Redwood City-based advertising firm -- wrote "USA Products Online" as the company applying for the box, not "Trancos," according to Balsam. So when the lawyer subpoenaed the UPS store, the name Trancos didn't come up. An address did, however -- and he traced it back to Trancos via an Internet search.
Balsam claims that "USA Products Online" is not a registered fictitious business name or legal company: "Trancos has like half a dozen divisions of its company and every other division properly registered its fictitious business name with the San Mateo County Clerk," he says. Yet the portion of the company he alleges is in charge of spam did not.
The lawyer's legal victory over the spammers is not precedent-setting; Superior Court rulings do not establish case law. However, if Trancos appeals this case -- and all indications are it will -- the ruling of the court of appeals would establish case law.
Since the appeal is pending, Balsam doesn't have his $7,000 in hand yet. But if and when he gets it, "I will probably invest it back into more attorney fees to bring more cases" against Spammers.
And, to reiterate, he doesn't want larger breasts or a bigger penis.