First off, if potential conflicts of interest could be measured via a Geiger counter, Brown's column would set off rounds of ear-bleeding staccato bursts. Simply put, the only way Brown could drop more names would be to hold an impromptu filibuster and start reading from the phone book.
That being said, Brown's column has evolved into something you really can't ignore if you want to exhaustively seek out what's going on in this city. It makes sense: If you want to know where the bodies are buried, best to ask the gravedigger.
And still, awkward situations in which the paper is forced to report upon its own employee -- or not -- do come up. Last summer, Brown sponsored an Assembly bill that would have undone a San Francisco City Attorney's decision and re-routed a $26 million Hetch Hetchy contract into the hands of engineering giant Parsons Corp. The Chron eventually reported on the matter -- and lambasted Brown's bill in an editorial -- but was never able to contact Brown himself. You'd think they'd know how to get a hold of him.
Perhaps they could have sent him a note along with his paycheck.