After SFGate articles become several days old, they are formatted differently in a scheme aimed at bringing more Web traffic and ad revenue to the site.
Those searching for Blue's articles -- or, say, Carl Nolte's -- from Google or another outside search engine will come across articles looking like this or this. In addition to being broken into multiple pages -- more page-views! -- these articles are interlaced with sponsored Web links and Web ads. If you had searched for either of these articles from within SFGate, however, you would find versions that read like normal articles, sans multiple pages or sponsored links.
When asked why this was objectionable, the SFGate source said "You'd have to ask her." We noticed, however, that the standard versions of SFGate stories have hyperlinks to outside sites of Blue's choosing, while the "offensive" versions do not.
Blue hasn't had an article appearing on SFGate since Jan. 28. Here it is in the "offensive" formatting, and here it is standard.
Photo | Joi