to Kellogg's CEO David Mackay demanding to see the science behind marketing claims that Cocoa Krispies can "Support Your Child's
Immunity," as it reads on the box. Herrera expressed
concerns that the company was playing into recent fears about H1N1 flu, and
was misleading the public into believing that eating Cocoa Krispies
cereal is akin to getting a vaccine.
Herrera's office issued a press release this morning applauding the
company's decision to cease and desist its immunity claims. "I know
many critics viewed this as a cynical marketing ploy to prey on
parents' fears about their kids' health, to sell sugary cereal as some
kind of new health food," reads a statement from Herrera.
"Notwithstanding the health benefits of vitamins, prudence and
integrity demanded this step, and I'm glad Kellogg took it."
If Kellogg's is indeed trying to respond to parents' requests for more
positive nutrition in children's cereal as they claim, we suggest they also avoid adding "froot" to their list of ingredients.