If ever anyone wanted to design a videogame tracing the exciting life of a copyright attorney, San Francisco's Zynga Game Network would be the operation to pull it off. But then, they don't have to play this game -- they lived
Not quite three weeks after taking a competitor to court for allegedly piggybacking on Zynga's virtual look at the Cosa Nostra
, the self-described world's largest social gaming network last week fired off a suit against a quintet of unidentified online desperadoes
it accuses of cheating on its Texas Hold 'Em videogame. This, incidentally, would get you shot
in the Web Wild Wild West.
Players of Zynga's poker game are assigned a standard number of virtual "chips" upon entry, and can earn more via successful play or ponying up and paying the site. Yet this suit alleges that "John Doe Nos. 1-5" have set up Web sites unlawfully undercutting Zynga by selling black market "chips," illegally branded with the Zynga name, at cut-rate prices.
Zynga is crying foul via six charges -- including trademark infringement, unfair competitionm and breach of contract. As for how much money they want from the desperadoes once it figures out who they are -- that remains to be seen. But when a company claims "irreparable harm" it figures it'll be more than a dollar and a quarter. The amount "cannot be computed at this time but will be proven at trial."
The blog page Zynga accused some of the unknown miscreants of using to illegally hawk bogus chips -- http://cheerchips.blogspot.com -- has since been deactivated. It looks like the defendants have been taking Kenny Rogers' advice -- "You got to know when to hold 'em, know when to fold 'em, know when to walk away and" -- this is the big one -- "know when to run."
Zynga, however, could fire back with a quote from the same song: "If you're gonna play the game, boy, ya gotta learn to play it right."
H/T | Courthouse News