world. Find out where they like to go, and why, from their own
perspectives." For example, here are the favorite places of Digg founder Kevin Rose:I'm a regular user of local.google.com (I used it to find the press conference AND a Starbucks with WiFi nearby). I'm happy to see the city and Google partnering to help small business owners realize how easy it can be to use local.google.com, Maps, and other services like Yelp (which harnesses user-generated content to promote your business for you) and CitySearch (which does much the same thing) to advertise and increase their customer traffic. And by making Google Maps "sexier" (Newsom plus cupcakes equals SEXIER) through the support of local celebs, "Favorite Places" will hopefully stimulate consumer spending within local communities.